Joep van Liefland

@ Art Rotterdam Video Pallace # 41

Since 2002, Berlin-based Dutch artist Joep van Liefland has installed more or less ephemeral franchises of his Video Palace in places ranging from parking lots to art galleries. Although no two incarnations are identical, most have included shelves of old VHS cases for films from a variety of exploitation genres, as well as monitors or projections that show either a montage of appropriated footage or one of Van Liefland’s own productions. In many cases, the latter present some mix of the porn and splatter genres and the language of commercials, exploring what Van Liefland calls “the media penetration of the social body” Link joepvanliefland