In 2007 he founded Pure Entertainment on. A prominent part of this is Dickens Choir Pure, an a cappella Christmas choir. Erik arranges the music and leads the (professional / skilled) singers. A year later he moved from Fontys Jazz Choir Vocal Group to Be Sharp! in Utrecht, where he was conductor. Erik was also musical director of Voïsz: Take Two. And also worked as a conductor of vocal group Pabo, Helmond.