Designed by Beatrice Menis, Barcelona
The aim of this project was to create an innovative and fun detergent, transforming the boring action of washing clothes into something more exciting and interesting.
"First of all I had to choose my target, I’ve picked to target students and young people that just started to live on their own and have no idea how to wash clothes. I have designed a special “Survival Kit” for them with soap, conditioner, scent and a special small stein remover that you can carry with in your bag and use it for emergencies."
LINK Beatrice Menis